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Bulk SMS is one of the fastest means of getting to customers. It takes seconds to deliver and takes seconds to read, making it the fasted attention grabber of all the advertising means. From the way it is going, Bulk SMS Marketing seems to be here to stay and every serious marketer who is serious about getting customer’s attention must not ignore it. Over the last two years, Bulk SMS Marketing has gained in popularity and can only get more popular with advertisers with time. It’s a marketing method that allows you to implement time-honoured marketing principles.

There are so many reasons why you should start taking advantage of bulk SMS in your marketing campaigns as soon as possible. Some of the major reason is what this article will explain. Go through it and see if the reasons are obvious enough to influence your marketing decisions as to whether to use Bulk SMS in your advertising and marketing campaign. Enjoy it!

Bulk SMS is Fast and Simple

Easy to compose fast to deliver. Within minutes of coming up with product idea, you are already communicating it with your customers through bulk sms. It doesn’t require elaborate design and lengthy compositions, just 160 characters of plain text message and a click on send button, you are good to go. The shortness of the message makes you focus on what really matters while composing your marketing pitch because you know too many wordings have no place in Bulk SMS messaging.

It is probably the simplest form of marketing campaign anyone could engage in, yet with good results and good return on investment if you target the right audience. I once did SMS campaign – was so amazed at the result, the moment the SMS’s where sent and delivered I started getting calls immediately! I don’t think any other marketing tools can produce such fast result

Bulk SMS Attracts Attention

When you send bulk SMS and it is received by your target audience, their phone will ring. And only very few people can stand the sound of a ringing phone without the strong urge and curiosity to check it out. What that means is that you’re certain to grab the attention of your audience. As a marketer or a communicator, isn’t attention you spend thousands on adverts to get?

Bulk SMS delivers Briefly and Concisely.

According to research, the average person is hit with about 6,000 advertising message every day. That means in a month, you and I are bombarded with about 180,000 advertising messages. If people were to pay full attention to all the adverts that comes their way, they will all lose their sanity, so people have found a potent way to cope: by checking out ads for 3 seconds or less, then ignoring them if they are irrelevant to their cause.

But guess what? People will read your complete SMS because it is brief and takes couple of seconds to scan through. If it is what they need, they will take further action. Even if what you advertised isn’t what they need at that point in time, having seen the SMS will have it recorded in their mind, and the SMS may be saved for later reference.

It is highly responsive

According to a popular statistics, 20% of people respond to SMS. In my own marketing tests, over 30% of people I market to via bulk SMS respond. In other words, Bulk SMS marketing response rate is higher than any other. Where you need to pay much attention is your message – if your message is convincing and your offers enticing enough to the average receivers, you will surely have much better conversion rate.

Bulk SMS is Personalize-able

If you’ve been in the field of marketing for long, you’ll know that personalized marketing outdoes mass marketing each and every time. With bulk SMS, you can market to your prospects on a personal level. All you need is their names and phone numbers. The messages can be customized to read this way: Hello Jonny, It is my pleasure to introduce to you this latest weight loose technique I just found, it is sure gonna blow your mind. Please check it out now and get back to me!

When Bulk SMS Marketing is personalized this way, the result is always astounding.

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 Reach Customers Faster

Regardless of where your prospects are located on the face of the earth, they will get your message the instant you send it. They don’t need to go online before they see it, they don’t need power supply to power their TV to get it. That means you can expect immediate response and plan along that line.

Now, sure enough, bulk SMS is not the best marketing method in the world – no one marketing method is. But if you want to get astonishing results in your marketing campaigns, you had better take advantage of it. Or at least experiment with it. After all, it is the least costly marketing method of all.

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6 Comments

  • text July 26, 2013

    One of the great things about text message marketing is you immediately know what your return on investment is.

    Reply

  • Transactional Sms August 2, 2013

    3) As a content developer, I understand that what it takes to write unique & unknown points in an article to make it highly readable among the audience and this article has everything it takes in making itself famous.

    Reply

  • Patrick Forte August 7, 2013

    Wow very informative article! I’m excited about this SMS or mobile marketing technique. This will help you increase repeat business, drive new customers to your website and for every text inquiry; the dealer generates A Real-Time Lead.

    Reply

  • Darlinton Omeh August 7, 2013

    Patrick, you're right, SMS marketing is one of the most dynamic marketing technique people should utilize more often

    Reply

  • oluwatosin philips December 17, 2015

    Nice piece! Please Is there a way to generate numbers, I.e Numbers of people living in lagos to send sms advert

    Reply

  • omevo June 24, 2016

    Nice article great information aboout bulk sms.try for small business omevo dot com

    Reply

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