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Bulk SMS business opportunity is an opportunity that other aspects of life evolves around. The evolution Bulk SMS had led to immense development and changes in the way we do business. Long ago, it was extremely difficult to get your product massages directly across to consumers. Now, Bulk SMS marketing has made it easy for consumers to directly get information about your products as soon as they are launched . This has changed the marketing structure and created great business opportunity for entrepreneurs.

With the advent of the Internet technology and Internet enabled gadgets, the rate of advancement in businesses has become unpredictable. And so, it makes it a very hard task to forecast the exact future of any businesses.

Bulk SMS business opportunity is readily available to people who are ready to tour the business world and willing to make it big. This article will provide comprehensive and detailed information on Bulk SMS business opportunity for those who are willing to take this advantage.

Bulk SMS is one of the businesses that are easy to setup and simple to manage. The use of Bulk SMS service has gained ground all over the world, creating opportunity for you to tap into. Before we go into the business opportunity, get quickly explain in brief the history of Bulk SMS messaging.

What Is Bulk SMS?

Adding text messaging functionality to mobile devices began in the early 1980s, it was developed in the Franco-German GSM cooperation in 1984 by Friedhelm Hillebrand and Bernard Ghillebaert. SMS is an acronym for Short Messaging Service, it is a text messaging service component of phone, Web, or mobile communication systems.

It uses standardized communications protocols to allow fixed line or mobile phone devices to exchange short text messages. SMS is a service rendered to users (customers) by telephony companies. SMS is a means of sending and receiving text messages via mobile phones.

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It makes the sending and receiving  of messages easy and instant on mobile phones. MMS is an acronym for Multimedia Messaging Service. Multimedia is the combination of plain text, static images, animated images, sounds and videos. MMS is an advancement of SMS to enable sending and receiving of multimedia messages on mobile phones.

Bulk SMS, as the name implies means buying or sending SMS in bulk or large quantity. Bulk SMS gives users room to decide the name your recipients see when messages are delivered to their phones. Typical examples of Bulk SMS usage include Bank alerts, SMS adverts, and SMS notifications.

Advantages And Disadvantages Of Bulk SMS

Advantages

Bulk SMS is Cheap: sending SMS is cheaper to calling (the higher the quantity of Bulk SMS purchased the lower the price per unit)
Bulk SMS is Fast, it enabled the immediate delivery of text to recipient
Bulk SMS can be sent to many recipient numbers at once
Bulk SMS saves time and cost
Bulk SMS can be sent from anywhere provided there is network coverage and with any internet enabled device (mobile phones, tablets, laptops or desktops)

Disadvantages

Everything that is good also has its disadvantages. However, when the advantages are greater or outweighed the disadvantages such thing is recommended. Here are some of the disadvantages of SMS Service:

SMS service has short validity period. If the sent message is not delivered within 24 hours, the content of such message will be lost.

The message is limited by size. The message can’t exceed 160 characters in most mobile phones, any character after the specified length will be delivered separately as a message on its own thereby attracting extra charges for the service.

SMS allows only plain text. SMS doesn’t allow image – either static or animated image, sound or video in the message content.

Bulk SMS Business Opportunity

Bulk SMS service is one of the Businesses one can start with Zero capital, and very easy to maintain in the long run. To start the business, there are few steps to follow in setting up your Bulk SMS service, they are as follows:

1. Get a connected computer, if you can’t afford to get a Laptop, an internet enabled phone will do

2. Open an account online with companies that provide bulk SMS service. Registration is free in most of the sites (Some sites will give you your own portal if you register as a wholesaler)

SEE ALSO: How to Start Online Bulk SMS Reseller Business in Nigeria

After you have taken the steps above, you are done with the first part of the Bulk SMS business opportunity. The next step is how to get your clients. By the way:

  1. Who are the clients?
  2. What will they benefit from your services?
  3. How will you reach out to them?

Answers to the above questions will lead us to the uses of bulk SMS.

Uses Of Bulk SMS

SMS service is used in the following ways

– To send monthly alerts
– To send notifications of meetings, services
– To send congratulatory messages
– To send invitation messages – wedding invitation, birthday invitation e.t.c.

Therefore, any organization that want to reach out to large number of customers or staffs needs bulk.

SMS service to cut down cost and instant delivery of information. Schools, churches, mosques and some small or medium scale enterprises are the clients. This has taken care of first and second question.

The third question solely lies on the method of advert you adopt. You can forward proposals, or paste posters in your target location or send advert via SMS to the prospects. If you are capable of using all the methods it is a welcome idea.

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1 Comment

  • uche September 25, 2014

    Wow! That was a comprehensive research! Well done! Keep up the great work!

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