Buying And Selling-Entrepreneurship14 Comments

Soft drinks play an essential part in the life of the Nigerians. Besides being the first option of any laborer, it is the go-to drink for all sorts of events here, marriages, corporate events, birthdays, etc. And, the biggest producer of soda drinks in the world is Coca Cola, so you might as well consider partaking in business with this huge company by becoming a Coca Cola distributor.

The distribution of Coca Cola drinks and its other affiliate products (e.g. Fanta, Eva water, etc) is a very marketable business because the demand for soft drinks is not slowing down.

SEE ALSO: How To Start A Supermarket Business In Nigeria

To become a Coca Cola distributor, one has to have a depot where you sell wholesale to retailers like restaurants, hotels, corporate events and of course to shop owners whom will retail the drinks. The supply of drinks usually comes;

  •  Directly from the bottling companies.
  • From the main depots of the coca-cola company.
  • From the truck drivers, they often work for major depots so the supply is directly from the coca-cola depot. Their numbers are found pasted at the back of their trucks.

In both cases, one serves as a wholesaler. Please, don’t confuse the supplier with the distributor, according to the coca-cola company the supplier is higher up in the food chain and is responsible for supplying drink ingredients, machines, etc. to the Coca Cola company instead a distributor has a large site for his depot to supply retailers with drinks at wholesale price.

Factors To Consider When Running A Distribution Chain

When running a depot one has to look after all operational aspects of the business, the supply, the delivery, the sale and ultimately the distribution of the drinks. As mentioned earlier the supply to depots are usually from larger more established coca-cola depots or directly from the bottling company. You could offer delivery services where you don’t have to worry, you only need to contact them for the first time and then they would be coming to your door step to deliver the drinks, though there might be delivery costs. Alternatively, one could have his own transport to collect the drinks whenever one needs to.

Another thing is when buying the drinks for the first time you have to pay for the bottles and crates. From then onwards you only pay for the liquid drink and provide the crates with bottles inside them.

Business Registration

Being registered as a company with the CAC is a crucial requirement to obtain the status of a Coca cola distributor/depot, where your supply will be coming directly from the bottling companies with the familiar long red painted trucks off loading in front of the depot.

The Space of the Depot

Adjoining multiple small shops won’t cut it, you need a very big space preferably one that is specifically built for the purpose of storage of the drinks. It should have a parking area that could accommodate at least one long truck or two small ones and enough space in front of the storage facility/store for the movement of workers when hauling crates to and fro.

Minimum space requirement for the store is 104 meter cube in volume, that is about a 16 meters long and 3 meters wide building excluding the front space and parking area. Just enough to collect the contents of one long coca cola truck.

Handling of Crates

This is a very delicate exercise as you do not want broken bottles because one has to pay again to obtain new ones.

Handing of Receipts

Selling anything in large quantities might solicit a request for a receipt because sometimes the buyers are from big corporations and everything has to be accounted for. Make sure you make a provision for a receipt booklet by contacting a printer to do print that for you.

List of Required Items

The major things really to consider are the space for the store and the drinks, whereby for first time buyers as mentioned earlier you have to buy crate, bottle and the liquid drink, and of course you will need a generator for lighting. While we are still on the subject of drinks don’t forget you are getting different crate sizes and different drink types, like canned drinks, 35cl bottles, 50cl bottles, etc.

SEE ALSO: Guide To Starting A Profitable Business In Nigeria

Our items will be reflecting those necessary for a large depot, not small container-like distributors.

Items Description Qty Price (Naira)
Generator 124,000
Consumables Crates, bottles and drinks. Price is average for most drink types. (coca-cola and affiliates only). 500 460,000
Receipt book Depends on quality of print. 2 8,000
Store space For large depot. 800,000
Desk To serve as office. 1 25,000
Office stationary Pen, carbon copy paper, etc. 6,000
Workers Minimum of three. 45,000
Total = 1,468,000

Marketing the Drinks

There is a high demand for it every day so it is expected of you to run operations smoothly, in such a way that there would be drinks any time of day anyone needs them. The retailers will always come to you, so you have nothing to worry about. Looking after supply and delivery is a must and very essential.

Taking part in promotions is almost a religious obligation for Coca cola distributors. When you sell their brand you have to partake in their promotions, not only are you completing a trust but it helps your business stay current and relevant.

Brief Summary

Capital to start business: N1,468,000 Naira.

Potential customers: Events, supermarkets, other retailers.

Potential growth: Business can grow from distribution chain to supplier chain.

Suitable location: Urban and suburban regions.

Business hours: On average, 12 hours a day.

Hafiz loves anything creative, most especially writing, graphic design, poetry and also physics. Connect with Hafiz  on Facebook.

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14 Comments

  • Joseph June 30, 2018

    Is there no registration with the coca cola company? If there is, how much is it.?

    Reply

  • Chiawa ngozi June 19, 2018

    Of I.meet the payment of 150000 for registration will I be given a chiller to enable me sell the drinks.

    Reply

  • Madubuike Miracle June 7, 2018

    Big thanks for this detailed insight, it really helped.. I will visit a dealer for more information.. Tank you so much .. I would like to have a more attainable details about being a distributor through my mail. Remain blessed

    Reply

  • Kuwata goni March 29, 2018

    I want to become a dealer in my zone, and how can I find a zonal distributor in my area

    Reply

  • Suleiman Ayodeji March 22, 2018

    How do I get the Ekiti sales rep contact. I want yo be a distributor.

    Reply

  • Amanna Glory February 26, 2018

    Pls I want to be a distributor to coca cola,,can I I get a little idea

    Reply

  • Hafiz Mukhtar Mahmud February 6, 2018

    Hello, just visit any of their dealerships near your location, they should be able to help you with that. Or any major distributor, they are all affiliated.

    Reply

  • Oluokun Ruth Foluke February 6, 2018

    How do I get d company contact because I want to be a distributor of the specify product which is Coca Cola?

    Reply

  • nyityo simon terkende February 5, 2018

    my location is abuja, lugbe to be precise.

    Reply

  • nyityo simon terkende February 5, 2018

    please i want to start the business as a distributor, i need all the necessary requirements

    Reply

  • Esther December 9, 2017

    Please how do I contact cocacola to start the business as a distributor. Please mail me

    Reply

  • Donald December 3, 2017

    Thanks so much for the information. Would you be kind enough to also provide information on other products such as beers available in Nigeria.
    Thanks

    Reply

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