Missing badly from great opportunity? How could a blog that is already earning N50 million monthly be possibly missing on anything? Well, from Nigerian perspective, it can be said that Linda Ikeji blog already has it all is not missing on any opportunity. But when you consider the fact that there are so much money to be made in online social media in Nigeria, that some other blogs like Mashable and TMZ are actually making ten times more than the amount Linda is currently making, you’d agree that Linda and her blog is truly missing out from great opportunity – opportunity to build online media plaform that can rival even CNN.com.
If there is something I really do not like about Linda Ikeji blog, it is the lack of innovation or lack of innovative spirit of its owner, Linda Ikeji. The blog is clearly suffering from what has become the normal Nigerian syndrome – do not touch it as long as its making you the money. Money is what matters, innovation can go to hell.
That is right, but the hard truth is that Linda has gotten to her peak, the farthest she can go with that blog on pure mediocrity. Except she imbibe the spirit of innovation now, she can only decline. There is limited to how far you can go with mediocrity and that limit is here.
In his article about Linda Ikeji and her blog, Jason Njoku spoke very well about the traction it has gained over the years, he said “So, Internet kin of Nigeria, all hail Linda Ikeji and her blog because until you hit her traction levels = $revenue + visitors, she is our queen. No matter how much you hate yourself to admit it. Because guess what? Start-ups are about traction. No one cares about your awesome hippy app with its 10 users.” That is very correct but what happens after you have gained traction? Do you still keep wallowing in mediocrity?
Every serious sites I know always upgrade and redesign, no matter how much they earn or how much traffic they have. CNN just reprogrammed and redesigned their website some months ago, embracing the latest trends in the tech/news ecosystem. Google recently redesogned their logos, upgraded their infrastructures, and rebranded all their web properties. That is how every serious business do – upgrade once in a while, keep innovating, and keep winning more customers! That is what Linda Ikeji blog has refused to do over the years.
One thing I’ve found rather appalling about the whole Linda Ikeji Blog setup is the idea of leaving a multimillion dollars business, a business that is appraised to worth over $10 million in the hands of some people (Google) who can wake up one day and decide to switch it off with little or no explanation.
Last time I heard Linda spoke about her domain holders, she made it look as if holding a domain is a crime. No, it’s not, aunty Linda. It is called street smart business. Nearly 70% of worldwide internet companies (including Facebook.com and Twitter.com) got their domain name from holders (Domainers) or people you call cyber squatters. Holding a domain is not a crime, it is not buying over that is a crime.
The best investment you can make right now is to acquire LindaIkeji.com (it wouldn’t cost you more than $100,000 if you hire me to stand in as your Broker) and migrate to WordPress asap. You wouldn’t know what you are missing until you blog on WordPress. Every serious bloggers are here, you too are invited.
Linda Ikeji blog is currently making N50 million momnthly. That is huge, but I can mention more than ten blogs on that capacity that earns $2MILLION monthly that is about a whooping N500,000,000 monthly. Now, subtract N50,000,000 from N500,000,000 and tell me if Linda Ikeji and her blog are not missing badly from great opportunity?