How fast is your small business website growing? Are you surprised it’s not growing the way you’ve expected? Are you making some of the common mistakes most small business website make that has hindered them from the expected growth?
Websites are a critical meeting point between businesses and customers. Maintaining an optimized site is crucial to acquiring new customers, building credibility and nurturing client relationships.
Yet today, almost 1/3 of businesses with websites maintain their website themselves or use a non-tech company, neglecting key site functions that consumers want, like mobile optimization, social network integration and user-friendly design.
Today we are looking at the costly mistake business owners make when they try to maintain their own websites without involving or out sourcing the building and maintenance to tech persons. Then see how you can avoid such mistakes to leverage the enormous potentials the internet have for your business.
No “Call to Action”
Without a main call to action, customers wont know why they are visiting your website or what your company has to offer. Or they may know why they are visiting your site but may not know what to do next after they have opened your site.
Fact: 93% of small business websites do not display contact email addresses. Some do not even have contact form in a very visible location.
49% lack any phone numbers on their home page. Although the statistic has changed over the last 12 months, some are still falling in this regard,
By taking design into your own hands, a business can cause itself headaches and risk having poorly designed sites. 50% of all the small business websites I’ve visited over the last 12 months are all poorly designed, with no recourse to performance.
Fact: 41% of small business owners who plan to improve their websites, say design/aesthetics is the top choice of action.
Time Consuming Updates
When you maintain your site yourself, you run the risk of wasting time you could be using to cultivate your business. And you may forget to maintain and update it all together, leading to bad performance with may result to poor or lack of growth.
Fact: 64% of businesses find the time necessary to update the website a major challenge.
25% say the cost of maintaining the site is a big hurdle.
No Metrics For Your Small Business Website
Without metrics, businesses are unable to track their progress, their reach or their customers habits and needs. They wouldn’t be able to know exactly where their customers are coming from nor what they are doing wrong.
Fact: 75% did not use analytics tools to measure their websites or email marketing performance.
60% do not feel they have the tools needed to make sense of their site analytics or take to resolve issues.
Poor Domain Name
Most businesses simply don’t know the value of quality domain names. Even 70% big business are falling short in this regard. A poor domain name could destroy whatever effort and resources you are putting in to build and promote your small business website.
Fact: 70% of business are currently operating their business website on poor quality domain names.
Poor Search Engine Optimization
Discoverability is important, helping potential customers find your company. This can only be achieved if your business website is search engine optimized. Many small business owners don’t even know what Search Engine Optimization is.
Fact: 26% of small-business sites cannot be found in online searches because their website earn a Google Page Rank of zero or have no Google Page Rank.
No Online Marketing Campaign
Reaching out to customers on a regular bases with product information is important to your cash flow. Many small business owners are yet to come to the realization of the power of advertising over the internet.
Fact: 90% of small-business sites do not have any structured online marketing campaign.
No Social Media Links
By allowing your customers to share their experience with your brand via social channels, you’re enabling information about your business to reach people you might not have otherwise targeted.
Fact: 91% of these small business websites lack Facebook widgets.
94% of them lack Twitter widgets.
No Mobile Optimization
Most people today look at websites on their mobile devices, Without the technology to engage this group, small businesses are missing out on key consumers. In case you forget, Google is now taking mobile friendliness of sites into consideration for ranking.
Fact: 60% do not have mobile websites or know if their website are mobile friendly.
No Designated IT Person
Without designated IT help, small businesses risk security breaches or costly mistakes. IT help need to be included with your website support system.
Fact: 44% of small business have been cyber attacked.
Give your clients and customers the tools they need to interact with your business and ensure you don’t make these same website mistakes. Make sure you design your small business website to bring your business online success, focus on what matters and leave the website development to the professionals where possible.