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Nigeria is the biggest market for MultiChoice and DSTV in Africa, accounting to 40% of their total subscriber base. This is understandably so because of the country’s huge population of about 200million. This can benefit Nigerian entrepreneurs with the opportunity to become DSTV Agent and earn big if properly utilized. With Multi Choice owning the biggest pay TV in Nigeria, it has created several direct and indirect job opportunities. This to a large extent has been as a result of the acceptance DSTV brand has gotten among Nigerians.

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DSTV, owned by Multi Choice, generates substantial part of its total income on the continent from Nigerian market. At a point, Nigerians felt DSTV was fleecing them dry by charging subscribers exorbitant fees compared to what is obtainable in other African countries.

The company denied by giving their own reasons to refute the accusations. But what is the point of bringing this up? You may ask. It is to buttress that the potential for a DSTV agent is enormous because of large customer base in Nigeria. But how do you become a DSTV Agent in Nigeria? First, let’s find out the difference between agent and a dealer and the requirement to become one.

Difference Between an Agent and a Dealer

There is no difference between being a DSTV agent and a dealer, as both are usually used interchangeably. Being a DSTV dealer will require you to first and foremost know what type of agent you plan on becoming. DSTV has two types of agents; these are the super agents/dealers and the sub agents/dealers.

Requirement to Become a DStv Agent in Nigeria

Being a sub-dealer requires no substantial investment of funds as you are most likely to only pay for learning the installation procedures including other related technical services and work. A DSTV Super Agent/Dealer on the other hand is the opposite of the Sub-dealer. This requires considerable capital to start.

If your choice is to become a super dealer, then you should have considerable capital to commit to this investment as the commitment fee runs into millions. By becoming a super dealer, you are buying into the DSTV franchise.

READ ALSO: Cost of Starting TV Station in Nigeria (Requirements)

The Functions of a DStv Agent

Becoming a DSTV Agent requires that you perform certain duties to new clients which by extension are your clients due to your status as a DSTV Franchisee. The duties you are expected to perform include; the provision of after sales support to clients, the activation of new subscribers, sale or exchange of decoders for newer models, the provision of technical services such as the installation of the dishes for clients (this is mostly done through installation technicians trained by you), subscription renewal, customer services, and the activation of new subscribers among other functions.

The Need for Super Agents/Dealers

As a Super Dealer/Agent, you are trained fill in the supply gap in areas where DSTV offices are not located. Your are to act on behalf of the pay TV company in registering new subscribers and providing any technical assistance that may arise to new subscribers. You are considered the face of the company in the event that a business deal is to be struck.

Is There a Prior Training?

To perform all of these functions as an agent, you will certainly be trained by MultiChoice. You will be trained on the basic technical requirements to be possessed. There is no cause for alarm or discourage as every thing you need to succeed in this business is made available to you by the company. This is after having satisfied the franchise fee requirement.

Location of Agents

DSTV Agents or Dealers are normally located in both large cities and towns. This is because these areas are where the customers population is considerably high. So as a DSTV Agent, you are most likely to reside within a town or a big city as these areas are where the big business is located.

The Potential Return on Investments

Becoming a DStv agent can be financially rewarding as it has a healthy return on investments. At whatever level of investment you may be, there is a huge potential of getting back your principal including impressive profits. The reason why there is great potential for growth is because of the acceptance the DSTV brand has gotten from Nigerians. Operating under the brand name alone is seen as a big deal. As a result of this, there is a lesser likelihood for failure as the company also provides an ongoing support to ensure that you succeed.

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47 Comments

  • Rommy Blessed October 3, 2017

    pls I want’ to be an agent of dstv, I have Ben their marketer selling and subscriber for many years but not been recognized as an agent, pls how can I get registered?

    Reply

    • Sat-Vic March 15, 2018

      have you gone for dstv test, after that dstv should recognice you you will be in list.

      Reply

  • idume innocent December 13, 2017

    how much will it cost to become a Dstv super dealer/agent.

    Reply

  • odiase john December 29, 2017

    how much will it cost to be a dstv super dealer/agent and what are the criteria to becoming one . awaiting a reply thanks.

    Reply

  • Amaechi Hope January 4, 2018

    What is the cost of becoming a multichoice dealer/agent in Nigeria. Awaits a reply pls.

    Reply

  • Barnabas January 8, 2018

    how much does it cost to be a super Agent/ dealer.

    Reply

    • charles Odugbesi August 24, 2018

      How much for a super agent and if one wants to be a sub agent, how can we go about it? Thanks.

      Reply

  • Gloria January 11, 2018

    Good evening, I will like to know what it entails to be a supper dealer and the expected benefit.

    Reply

  • Danjuma Christopher Ayuba January 13, 2018

    It interest me to become a super agent of DSTV Nigeria. Please help me with the procedure to qualify being an agent and the cost.

    Reply

  • Taiwo Seun January 26, 2018

    Can you please send me details on how to become a dealer or sub dealer or super agent of DSTV Nigeria. Please help me with the procedure to qualify being and the cost analysis.

    Reply

    Reply

  • Ayeni Anthony February 6, 2018

    how much will it cost and what are the steps to become a Dstv super dealer/agent.

    Reply

  • Mojeed Almi February 10, 2018

    Am in interested

    Reply

  • Daniel Gogo February 11, 2018

    i want to be become Dstv super agent/dealer,
    how do i start ?

    Reply

  • Imasuen nosakhare monday February 12, 2018

    Can you please send me details on how to become a dealer or sub dealer or super agent of DSTV Nigeria. Please help me with the procedure to qualify being and the cost analysis.

    Reply

  • Edokpa Geraldine February 20, 2018

    Pls I will like to know the cost of becoming Dstv super agent/dealer

    Reply

  • Olaniyii February 23, 2018

    Want to be super dealer i need the cost

    Reply

  • Ovat obongha ovat March 12, 2018

    I want to become DS TV super dealer in Nigeria

    Reply

  • JAMILU JAFARU March 17, 2018

    i have i standard office locate in sokoto city opposite, city campus, and want to be come ur agent , what are the proceeds.

    Reply

  • Adewumml March 22, 2018

    Please requirement to an super agent, location and address

    Reply

  • Oluwabusola March 25, 2018

    Good evening I would like to know how to how it will cost & the requirements to be a sub-dealer. Thank

    Reply

  • I am ready to become DSTV Super Agent, I have been a long time PAGA & Etranzact Agent but solving subscription problems required more.

    Reply

  • clement keebeke April 14, 2018

    Pls I am an installer, how can I be an agent of DSTV?

    Reply

  • Theo April 15, 2018

    I wish to know the requirements/criteria of being a dstv agent/dealer

    Reply

  • Orenuga Oluwakemi April 19, 2018

    I wish to become a dstv dealer, how much will it cost to be a super dealer?

    Reply

  • Samuel Franklin April 24, 2018

    Am an installer, I want to be an agent of the DStv organisation. please what ate the criteria

    Reply

  • Samuel Franklin April 24, 2018

    Am an installer, I want to know the requirement of been an agent of the DStv organisation

    Reply

    • Prince smart May 7, 2018

      please how much is the starting fee for one to become an agent

      Reply

  • felix May 18, 2018

    I want to become a Dstv super agent how do i start???

    Reply

  • Audu Rekiyat onyiche May 21, 2018

    I want to become dstv super agent ,please how do i Go about It.

    Reply

  • Oba May 29, 2018

    Pls let me know the requirements for becoming a dstv super dealer
    Thnkz

    Reply

  • Ekpekurede Afoke May 30, 2018

    Am interested in been a super dealer or Sub as the case may be, pls let me get the cost for becoming both separately

    Reply

  • Samuel Ogbonda June 10, 2018

    Please how can I be a super dealer

    Reply

  • AJIBOLA June 12, 2018

    Am a female how much do I need as a start up to become an agent

    Reply

  • popoola damilare June 13, 2018

    please how much dose it cost to start as a super Agent/Dealer
    am very interested
    please am waiting for reply
    thanks..

    Reply

  • Dennis E. Orji June 14, 2018

    I want to be an agent asap. I would love to pay and start training soon.

    Reply

  • Dennis E. Orji June 14, 2018

    I want to be a major agent, reply immediately on my email

    Reply

  • Destiny June 23, 2018

    My name is Destiny Nwabuba, i want to be a super agent. What are the requirements, please send it to my email address.

    Reply

  • Destiny Nwabuba June 23, 2018

    How much will it cost me to become a super agent

    Reply

  • I what to be come an agent

    Reply

  • Josh June 27, 2018

    how can I be DStv Sub agents/dealers

    Reply

  • olorunfemi emmanuel August 2, 2018

    Please,to become a Dealer how much I would pay, an to become a an agent is how much?

    Reply

  • Ibrahim August 17, 2018

    i want to know the fees and other requirement for becoming a super agent/dealer.
    Thanks.

    Reply

  • Gen2general September 5, 2018

    I was so okay with this article that I had to link it to the one I wrote some time ago. Check it out from search at smartincomepro Dot com

    Reply

  • SUPERIOR-OSAGIE 1 September 16, 2018

    this is one problem we have in this country,the writer as ended up beating round the bush with no detail of what is and what is to be…NONESENSE!

    Reply

  • Adeyemo Adekunle Saheed October 4, 2018

    Please send me the procedure to become a Dealer or Sub dealer and the cost implications.
    Thank you.

    Reply

  • Abubakar Mohammef December 10, 2018

    Information given is very inadequate because one needs to know how to go about the issue of registering to become a super dealer

    Reply

  • Mr. Kelly January 19, 2019

    i want to be an agent or super agent of Dstv. pls want are the requirements. i base in PortHarcourt Rivers State.

    Reply

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