5 Tips To Generate More Leads And Referrals On LinkedIn
LinkedIn is a great platform for connecting professionally, finding work and sharing content. But have you ever thought of using LinkedIn for lead generation? Linkedin has improved on their marketing. Lately, Linkedin means business in more ways than one.
Of all the social networks floating around out there today, Linkedin is the benchmark when it comes to social business networking.
That’s not to say that there isn’t plenty of business happening on many of the most popular networks, but Linkedin is clearly about making business development happen.
Ultimately, the goal of any business focused networking activity is to drive a sale. And what’s the best way to start that process? Here are five tips to get the leads flowing in your direction via Linkedin.
“If you feel comfortable enough with the relationship to make a connection with someone on LinkedIn, feel free to go through his contacts.
Copy and paste a short list of names you’d like to be introduced to and message him asking if he would be willing to make a quick introduction for you to each of them.
Include a recommendation the person can use to do so. It’s a quick way to get warm intros.” ~ Darrah Brustein, Finance Whiz Kids | Equitable Payments.
If you invest a minute, or so each working day clicking the “connect” button on the “People You May Know” list that LinkedIn posts in your feed you will broaden your network, and you will become known as someone who expands the network, which is just as important.
Remember: Everyone you talk to about business or meet during the business day is a potential LinkedIn connection.
Keep It Close
Ok, let’s all admit it; in the early days of MySpace, the more “friends” you had, the better your network was, or at least your ego. Hopefully, we all learned a thing or two, and keep the cards a bit closer on Facebook.
On Linkedin, “More is more” philosophy takes on a different meaning. Sure, the more contacts you have, obviously the deeper your reach is. However, when connecting via Linkedin, be sure to fill in that personalized message field.
As the receiver of such invites, my natural reaction is, “Now, who is this person?” If you’re sending a connection request, be sure to introduce yourself, and explain the relationship you have with the person you sent a request to.
Sure, this step is not necessary for close circle connections, but the further out you reach, the more meaningful that personalized message is.
After making a new connection, either in person or through a shared connection, be sure to take the time and get to know this person.
Fully perusing their profile is not stalking, but getting to know someone better. Perhaps you both have an interest in Sales and marketing, or you are both digital marketers.
Bringing up a conversation demonstrates to the other party that you care, have shared interests and thought enough to mention them, ultimately resulting in gaining contact’s respect and trust a solid foundation for any business relationship.
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Here are some benefits of using LinkedIn for business:
1. Lead Generation – LinkedIn opens the doors for networking and a flood of potential clients. Keep your company page up to date with relevant information and be a resource to your connections and followers. Branding yourself as the subject expert on your services will help them think of you when they need you.
2. Increased Exposure – Having a LinkedIn Company Page is a great way to gain attention for your business. The page has the potential to show up when people search for you in Google, as well as showing up for searches within LinkedIn.
3. Higher Level Of Credibility – LinkedIn is a great place to showcase your business products & services and gain trust amongst customers/prospects. One feature that helps is the “Recommendations” feature. The more recommendations you have from past customers and clients, the more of an opportunity you have to generate more leads and sales.
4. Show Off Your Accomplishments – Another way to build up trust with potential customers and clients is to display your achievements. This will help give everyone an overview of exactly what you have to offer.
5. Filtered Search Results – Generating sales effectively means reaching your customers effectively. LinkedIn makes this easy by offering a thorough group of search options that you can use to hone in on your target demographics.
6. Quality Business Connections – The most important benefit of LinkedIn is the fact that it is populated almost entirely by forward-thinking professionals such as yourself who are also looking for ways to grow their businesses. This creates a unique culture of individuals who, in representing their respective companies, make business easier for everybody.
The connections that you make on LinkedIn are noticeably more effective than those on other social media networks.
Linked in is so useful