Mobile Marketing Tools For Small And Medium Scale Enterprises
If as small scale and medium enterprise, you have not started using mobile marketing tools, then something must be missing. That means you have missed using text messages (SMS), multimedia messages (MMS), push notifications, geo-location and other mobile technologies.
These are trendy mobile marketing tools that will allow you as small scale and medium enterprise (SME) to send coupons, special discounts, announcements and other promotions to highly targeted customers. The end result is that you yield huge returns on your investments.
Through the proper usage of these mobile marketing tools, you are able to reach out to customers on devices that they take everywhere they go, anytime. Mobile marketing tools are capable of working wonders for any small scale and medium enterprise in terms of influencing in-store walk-ins and, ultimately, purchases.
Most times I begin to wonder why some small scale and medium enterprises (SMEs) in Nigeria are not leveraging on these mobile marketing tools.
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Mobile marketing tools is probably the most cost effective means of marketing today. The effectiveness can never be overemphasized too. In my own opinion, any business that is currently not taking advantage of mobile marketing tools is totally missing out from great marketing opportunity.
Its cheap and the response has been proved to be unequal.