Who are direct offline advertisers? Good question. These are businesses and platforms that you can go to directly and convince them to run direct ads on your website. It is a form of having them place ads directly on your platform but you do not have to wait until they contact you. It involved identifying such companies in your vicinity and beyond and actively seeking them out.

SEE ALSO: How to Attract Advertisers to Advertise on Your Website

It Is A Case Of Becoming Proactive. Going after them rather than waiting for them to contact you is a good strategy to adopt. Below are the important practical steps to take to source for direct offline advertisers for your website.

1. Targeted Clients Will Give You A Response

Targeted clients will give you a response and it does not have to be negative. A lot may depend on the proposal you submit to them. Submitting a comprehensive proposal that includes relevant details about your website can be compelling enough. The idea behind going to these brick and mortar companies is to go to only those your website is most suited. You do not have to do much in the area of convincing them because there are very obvious reasons why your website will be ideal for them to run their ads.

The content of your website would of course be relevant to them. The kind of traffic it generates and where they are from would also be relevant. The target audience could very well be the deciding factor. And if all of those do not seem to move them, the cost of placing ads on your platform could just do the trick. A combination of all the aspects we just listed would compel a good number of the targeted companies to place ads on your platform.

2. You Will Start Generating Revenue Immediately

Some of the more popular methods of monetization takes time for it to mature. This is not the case for seeking out targeted brick and mortar companies. They start paying immediately. You do not have to wait for a three months or 30-day cycle for you to start receiving income.

SEE ALSO: How to Make your Advertisement Very Persuasive

You do not have to watch and wait for the income to grow to something substantial before it can have any meaningful impact. You will start generating revenue immediately and they will be substantial enough to make the required impact.

3. You Have Greater Control Over Ad Revenue

Most website owners find themselves in a situation where their strategy and content is dictated by what will satisfy search engines and the system used to compute what they earn by the online ad serving companies. They have to spend a lot of time looking at their data and researching on how to get the most out of what they are doing.

This time could have been spent concentrating on developing their own type of content if they had direct access to advertisers who would be willing to buy ad space on their platforms based on the content they already have on their platform.

SEE ALSO: Disadvantages of Sourcing for Direct Advertisements

Getting offline brick and mortar companies to buy ad space on your platform puts more control in your hand. This allows for flexibility on your part and you are not compelled to produce one type of content. Moreover, you will find it easy to generate content since you are not being constrained to do so within a tight boundary.

4. Nobody Gets A Huge Cut of Your cash

Another thing is that nobody will get a huge cut out of your revenue. The cut usually favors the online ad serving companies because they provide the platform but this can be eliminated if you start having companies serving up direct ads on your platform.

Seeking offline advertisers as a form of monetization is something that can be done with others methods of monetization. They could serve as the primary means of revenue generation.

Combining it with other forms of monetization could create a sort of balance with respect to your finances. You will not be heavily dependent on just one source of revenue generation. It is one of the most reliable sources of income that gives you the chance to concentrate on what you are doing.

While the income of some other forms of monetization can fluctuate based on reasons best known to the companies serving the ads on your website, you have a direct control over this form of monetization. You will get to know and have all the information needed and can take decisions based on firsthand knowledge.

SEE ALSO: How To Advertise On Facebook (Practical Guide)

There are other forms of website monetization that gives you as much control over your finances and the decision making process with issues concerning your website. A monetization method like organizing coaching programs comes to mind but the thing with a method like this is that you may not be cut out for doing it.

However, having ads on your website is something that does not need any special skills and doing it by actively seeking offline brick and mortar companies will give you tangible results.