If you have decided to monetize your websites, it is impossible for it to become successful when there are no advertisements. While many website owners solely depend on Google Ad after the conviction that they have the required traffic, many believe that it is a waste of time to do so. They believe that you can make quick money and record more profit when you source for direct advertisements. Is it true? Before you decide to look for advertisements directly offline, you may need to look at some of the disadvantages that come with it.

Recruitment of Staff

One reason why you should not look the ways of getting direct advertisements for your website is the rigor associated with recruitment and management of staff. No matter how interesting, informative and fascinating the content of a website is, it is impossible to get the desired advertisements offline if you do not have foot soldiers to go to potential advertisers.

Hence, there will be need to put yourself through the physical and mental constraints of recruiting the best set of marketing team. With online sources of advertisements however, you do not have to give yourself the headache of choosing the best hand to do the job.

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Even if you feel that the process of recruiting staff is too rigorous and you want to contract the business to an outsourcing company, you still get to bear the financial burden of having to pay for such services.

Payment of Salaries And Wages

After you are done with the ordeal of recruiting, you still have to face the problem of paying the staff. Sometimes, the marketing team do not get to perform up to expectation, especially during the first month of work. That you have agreed to pay them means you will bear the loss as they do not generate any revenue for that month.

Even when they perform by attracting direct advertisers, you have to pay salaries and commissions that you have agreed to pay them. This is not the case with sourcing for advertisements online through ads networks such as Google. Google is ever ready to supply you with advertisements through their Adsense program depending on the traffic being attracted to your website. The plus is that you will be the one that gets paid at the end of every month not the other way round.

Cheap Advertisement Rate

Direct Advertisements sought for offline may not generate the standard rate for you especially when your website is new. As a new site owner who is eager to make money as soon as possible, you may under price yourself by charging below the standard rate compared to what is obtainable online.

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Apart from that, you are likely to be inconsistent with the rate you charge clients as desperation may make you accept whatever they offer depending on their bargaining power. The double or multiple standard may make you lose prospective clients in the future when one or more of such clients get to know of your inconsistencies.

 Crowded Home Page

If the marketing team becomes successful and get to bring in advertisement from sources that are offline, the result is having too much advertisements clamoring for the home page. Even when the advertisers feel they want to put their advertisements on other pages, too much of it will make them compete for attention from prospective readers who may choose not to click on any because it is too crowded.

Eventually, the number of advertisements on the home page may get to be more than the story on that page. As a result, visitors to the websites will get disinterested after they have labeled the site an advertisement website. If they endure for a while, the site may lose them eventually and new readers may become discouraged by word of mouth too.

Competition With Online Advertisement

No matter how much a website owner try to source for advertisement offline, it is impossible for him to completely do away with advertisements coming online. Because there were already too much advertisements from direct advertisers who are offline sources, the new online sources may find it difficult to get the needed attention.

When too much advertisements are sourced for offline, they definitely make it impossible for advertisements online to have a breathing space.

 Inconsistencies On The Part Of The Direct Advertisers

The fact, that direct advertisers pay you this month to put their advertisement on your page does not mean that they will continue to do so the next month. Most of the offline sources of direct advertisements did not come to your website out of their own volition. They were persuaded, goaded, and moved by your field marketers to place advertisements. Many of them decided to place such adverts because of the personal relationship they have with the marketer from your website company.

This is unlike most of the advertisers online. These ones understand the value of placing ad online, thus they are the ones approaching the online advertising agencies directly. Because of years of experience and expertise on the part of such agencies, they have a way of persuading them to do more.

Ineffective Advertisements and Publicity for Your Clients

When advertisements are placed through online advertising agencies, they are not just placed on your won website. They are placed via a number of related websites. This means that, the sales messages will be more effective as many more people are exposed to such advertisement at once. As a result, they will be willing to do more business through such agencies as they witness immediate and effective result.

This cannot happen however, when the ad is sourced for and placed on just your own website. Even if you have 100,000 visitors, it cannot be compared with online adverts coming through agencies and promising millions of exposures.

The next time you consider sourcing for advertisements offline, do no just go ahead blindly, take your time to weigh the pros and cons. If you finally decide to experiment with direct advertisements offline, do it moderately and do not tame with throwing away your lifetime income generation that comes with getting advertisements online.