With more than 500 million active users, and 50 million+ monthly users, Instagram ranks among the most popular social networking websites today. Instagram is a social media platform that is used by people from all walks of life. From popular celebrities, to the average Nigerian who owns an internet-enabled smart phone.
We are all excited by the features available to us on Instagram, but do you know that you can actually be making money from Instagram? As you continue to read this post, you will see how you can be making money on Instagram in Nigeria.
1. Set up your Profile and Build your Followers
The first thing you will want to do before you can start making money from Instagram is to set up a nice profile. Instagram allows you to be able to provide a link to your website on your profile. So, you want to make sure you take out time to really write a good and brief introduction. Write intro about yourself and/or your business and input a link to your website or blog.
The extent to which you can make money from Instagram has a direct bearing to the number of followers you have. Having successfully set up your profile, it is time for you to start building your followership and start marketing whatever products or services you have to offer. You want to make sure you have as many followers as possible so as to boost your chances of being seen. Once you are being seen, you can transform leads to sales, and make more money.
2. Provide Links to your Website or Blog
As mentioned before, make sure you provide a link on your profile which leads directly to your website. Also, for contents you share about your products; whether videos, images, or anything else, you must make sure you have a link to your website or blog included in them such that interested individuals could copy it to their browser window, since Instagram does not support direct one click link to any site.
SEE ALSO: How to Start Blogging in Nigeria
3. Share Quality Contents
If you are really serious about making money on Instagram in Nigeria, you would want to pay attention carefully to this one. You want to make sure you share quality contents (images, videos, and whatnot) to your subscribers.
Instagram is all about sharing very high quality contents; so you must ensure your contents are of very high quality. Also, it is important you keep the contents you share closely related to anything you are promoting; whether about yourself, or your products and/or services.
4. Utilize the Instagram Video Tool
Instagram has an exciting tool which you could use to your advantage in marketing your products and services, and raking in more money. The video function is one way users can share a 15-second video to followers.
Images are nice, and they are good at promoting your business or brand. Now think about what videos can do for you. You can only imagine! Get creative and come up with several ways you could be promoting your business and making more money using the video function.
You could get personal with your followers and share a video that encourages them to try out any latest product you have to offer. In fact, there is only so much you can actually get done using this feature.
5. Start a Campaign or Contest
Another way you could be making money on Instagram is by starting a contest or campaign. You can excite your followers with new deals and packages such as special promotions, and convert those leads to some huge sales.
You could create some other reward package for followers who tag others just to grab as much attention to generate sales leads. One good way you can even make it interesting is by setting a deadline for the promotions, and always updating your followers about the deadline to stir some urgency in them.
6. Share Testimonials with Followers
Getting testimonials from your customers who have used your products or benefited from your services is yet another great way you could be making money from Instagram in Nigeria. All you need do is to look for customers who are ready to give testimonials, and get them to share pictures and videos of themselves benefiting from your products and how much they enjoyed using your products.
This is a great way of giving convincing proof to your followers to get them to keep using and enjoying your products. The importance of reference can not be over emphasized.
7. Get an App to Make Things Easier
There are so many apps out there you could lay your hands on to utilize to manage some big tasks for you. You could get any one of these apps and use it in helping you market your business to customers. Some very good ones include Repost, Iconosquare, Instaquote, etc. Each one comes with its own benefit. For instance, the Iconosquare helps Instagram users with statistical information such as knowing the total number of likes received, the photo which received the most likes, etc.
8. Connect Affiliate Links
This one is just right for anybody to engage in it. Affiliate marketing is one way businesses promote their products. You could make money off Instagram just by promoting products of businesses, and being paid commissions for any product bought.
All you need do is just to post images of the affiliated products to be promoted, and lead people to the link. You could reduce the length of the URL by using a service such as the bit.ly. Some good affiliate marketing opportunities in Nigeria include Konga and Jumia, two of the largest eCommerce sites in Nigeria.
9. Publish Sponsored Posts
Big businesses look for big name celebrities like Omotola, Genevieve, Linda Ikeji, and others who have good followers to do sponsored posts for them. Now, you do not have to be a big name celebrity before you can key into doing sponsored posts for big companies and getting paid. You only need to have a good number of followers, say 4,000+ followers, and you could be making some real money from Instagram.
10. Promote Yourself or your Art
Now, you may not have a business to promote on Instagram, and you are thinking, ‘what do I even have to promote on Instagram?’ Yes, you can promote yourself! If you have talent in any area or field, you can start promoting it on Instagram; you have no idea how much popularity it would bring you. In turn, this would mean more money to you.
There are a lot of people becoming famous on Instagram; the Instagram models, Instagram stars, and whatnots. Carefully search yourself, and chances are you may have something to actually promote. Something you may have not given much thought.